6 Local Designers Create a Made-In-Calgary Fashion Collection
Contributing style editor Leah Van Loon challenges six Calgary-based fashion designers to create a look that’s just for Avenue.
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Leah Van Loon is a pusher. Last year, the Calgary-based stylist challenged six of the city’s most talented designers to push past the bounds of their commercial labels to create pieces that take them out of their comfort zones.
She returns to Avenue again this year as its contributing style editor to help showcase five creations from six Calgary designers — Spencer Badu, Louanna and Hilary Murphy, Anneke Forbes, Kate Hewko and Nina Kharey.
For sisters Hilary and Louanna Murphy, designing commercial pieces for their label Dreamboat Lucy is harder than venturing into new design territory with Van Loon. The cool-girl chic-meets-rock and roll designers’ collaborative style began while they were attending art school in Nova Scotia. “This sort of editorial gives us the opportunity to incorporate my strengths with Louanna’s,” says Hilary, whose jewellery — glass, pyrite and crystals set in sterling silver — is paired with Louanna’s bomber design. The knit dress, a nod to Dreamboat Lucy’s bridal collection, adds feminine contrast to the edgier jacket while heeding Van Loon’s advice of pushing beyond the safety of a traditional wedding dress.
“After talking to Leah, I really had more of an understanding of what people might be drawn to when flipping through a magazine,” says Louanna. “We have to appeal to someone in that split second.”
The knit dress and bomber jacket designed by Louanna and Hilary Murphy with Leah Van Loon for Avenue Calgary.
Find more of Louanna and Hilary Murphy’s work at dreamboatlucy.com.
Up next: Anneke Forbes