Gravitypope's Twisted Fashion Installation

Gravitypope's current installation includes fashion-forward clothing by Stephan Schneider and thousands of hand-tied streamers.



 

After nearly a decade of selling Belgian designer Stephan Schneider’s perfectly tailored, fashion-forward clothing for men and women, gravitypope finally convinced the designer himself to pay Calgary a visit. To commemorate the event, the retail boutique and Schneider created a temporary installation to showcase the designer’s spring/summer 2017 collection.

 

photo courtesy of gravitypope

Two looks from Belgian designer Stephan Schneider's spring/summer 2017 collection at gravitypope. The entire store is decorated with thousands of party streamers to pay homage to the collection.

 

The space is decorated with what seems like thousands of party streamers draped from various surfaces of the store’s multi-level retail space on 17 Avenue S.W. But there’s more to it than meets the eye. Look closely at the streamers and you’ll notice lyrics to sad songs printed on them.

 

photo courtesy of gravitypope

Lyrics from songs including "Don't Speak" by No Doubt and "Clouds in my Coffee" by Carly Simon are printed on the party streamers that line the walls of gravitypope's current installation with designer Stephan Schneider.

 

Schneider garnered inspiration for the collection, which he calls "Desperately Seeking Serpentines," from the sad, bittersweet feelings listeners get from the slow-dance songs from movies such as Desperately Seeking Susan. He had these lyrics printed on serpentines (or streamers), the decoration items usually reserved for parties. The striped prints, vertically striped knits, and clean tailoring of the collection emulate the look of how serpentines straighten and lose their curliness the day after the party.

It’s a melancholy back-story for an upbeat collection geared towards a young customer. Schneider says the pieces translate well to Calgarians who want to wear fashion-forward, beautifully designed clothing without pretense. “I’m not designing for models. I stopped doing catwalk shows 12 years ago — I felt my clothes were best on the people,” he says.

Here are eight of our favourite looks, available now at gravitypope.

 

photo courtesy of Stephan Schneider

Stephan Schneider striped shirt, $260, and trousers, $345, from gravitypope.

 

PHOTO COURTESY OF STEPHAN SCHNEIDER

Stephan Schneider hooded jacket, $545, and checked shorts, $295, from gravitypope.

 

PHOTO COURTESY OF STEPHAN SCHNEIDER

Stephan Schneider T-shirt, $230, and checked trousers, $325, from gravitypope.

 

PHOTO COURTESY OF STEPHAN SCHNEIDER

Stephan Schneider coat, $715, from gravitypope.

 

PHOTO COURTESY OF STEPHAN SCHNEIDER

Stephan Schneider striped dress (currently on re-order), $395, from gravitypope.

 

PHOTO COURTESY OF STEPHAN SCHNEIDER

Stephan Schneider blouse, $350, and checked trousers, $430, from gravitypope.

 

 

PHOTO COURTESY OF STEPHAN SCHNEIDER

Stephan Schneider striped button-up shirt, $270, and trousers, $410, from gravitypope.

 

PHOTO COURTESY OF STEPHAN SCHNEIDER

Stephan Schneider shirt coat, $495, from gravitypope.

 

Desperately Seeking Serpentines” runs now through the end of May at gravitypope, 1126 17 Ave. S.W., 403-209-0961, gravitypope.com


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