Calgary's famed beer ad awards turn sweet 16.
(Left to right) Bill McKenzie, Maggie McKenzie, Lesley Scheible, Dale Scheible, Cindy Crisalli and Dino Crisalli.
It’s the beer bash event of the social season, the kegger extraordinaire, the honey brown of the red carpets: Ed McNally’s Big Rock Eddies. On June 1, the 16th annual Eddie Awards gala certainly did not disappoint the more than 1,800 eager Calgarians who were tapped in early enough to snag tickets to this highly anticipated event. The pre-event VIP reception in the lobby of the Martha Cohen Theatre is always a friendly elbow-rub of some of the city’s high flyers along with the producers, directors and actors from the nominated ads. It is also the first glimpse of the outlandish costumes that have become part of the Eddies. VIP guests file into stretch limos that deliver them just a few yards to the red carpet of the Jack Singer Concert Hall that is filled with Calgary paparazzi. The raison d’être of the evening is to acknowledge and reward the creative ads lauding Big Rock’s frothy goodness and to raise money for the Calgary Women’s Emergency Shelter, One Yellow Rabbit Performance Theatre and Epcor Centre for the Performing Arts. The hour-long, campy awards show presents more than $20,000 in cash prizes to the talented winners in each category. Following the awards, a deluge of partygoers fill the Jack Singer lobby to lift another brew, sample some fine food and fling their feather boas into the air.
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