Calgary radio station VIBE 98-5 FM (CIBK) will soon change over to Virgin Radio 98-5. The Astral Media owned frequency is launching the re-branded station on June 30. Astral media has launched Virgin stations in Ottawa, Toronto, Montreal and Vancouver in an agreement with eccentric billionaire Richard Branson's Virgin Radio International.
Chad Martin, Operations Manager for VIBE/Virgin Radio 98-5 told Broadcaster Magazine that "Our listeners love this station and we always strive to give them more to love. 98-5 Virgin Radio will have more opportunities for our clients and listeners to engage with us and experience radio in a fresh new way."
The switch shouldn't be a massive change for listeners, as the newly branded 98-5 will stick closely to the Top 40 format that VIBE has been using as a platform for success since 2004.
VIBE 98-5 made its debut in 2002 as a hip-hop/R&B station. Standard Broadcasting owned the station, which was acquired by Astral Media (along with most of Standard Broadcasting's assets) in October 2007. CKIS (96.9 Kiss FM) would beat VIBE to the punch in becoming Calgary's first all-urban music radio station, sparking a short-lived format war that saw CKIS bow out and become Jack FM in 2003.
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