Top 40 Under 40 2009 PR Guidelines

Congratulations to all those selected as one of Avenue magazine’s Top 40 Under 40 Class of 2009.

We invite them to use the Avenue Top 40 Under 40 logo in their marketing materials and on their website; it’s a great way to confirm and capitalize on their achievement.

In referring to Avenue's Top 40 under 40, please recognize the following guidelines when developing a media release or responding to media enquiries:

1.    Please refer to the program as Avenue magazine’s Top 40 Under 40.

2.    Please withhold your media release or any public announcements until October 30th, 2009.

3.    Do not alter the Avenue Top 40 Under 40 logo in any way. Download the logo here.

4.    Please use the following statement at the end of your media release:

“Avenue magazine’s Top 40 Under 40 is our annual selection of Calgary’s brightest and most active leaders under the age of 40,” says Käthe Lemon, editor of Avenue. “Top 40s are movers and shakers, industry innovators and community builders in every realm, from business and politics to education, arts, fashion, design, sport and culture. They are committed to high personal career achievements, are dedicated to building community in the city or in their industry, and are helping to raise the profile of Calgary. This year’s Top 40s are celebrated in the November issue of Avenue magazine and on avenuecalgary.com.”