3 Artists To Look For at the Next 10 at 10 Showcase

The event features some of Calgary's best hip-hop talent.


Photograph by Michael Grondin

Eboshi from Cartel Madras, performing at Commonwealth Bar and Stage.


Though you may not catch it at first glace, Calgary’s hip-hop scene is a vibrant one in a period of growth. At the crux of that scene is 10x Music & Culture, the team behind the 10 at 10 hip-hop showcase series. What began as a night featuring 10 hip-hop artists performing for 10 minutes each has evolved into a launch pad for Canadian hip-hop talent. Beni Johnson, one of the 10x founders and the organization’s current director, has seen the platform grow to include streams for artist development, artist marketing and event production. 

Here are a few artists Johnson says to look for at the next 10 at 10 showcase:


Jae Sterling

Between his rap career and singing with local band Citysleep, this talented and versatile artist, who got his start on the 10 at 10 stage, is a force to reckon with on Calgary’s hip-hop scene. This past year, Sterling released the song “EONS” on SoundCloud and an EP, Vagabond, on Apple Music and Tidal. 


Cartel Madras

These Calgary sisters of South Indian (Tamil) background, known by the stage names Eboshi and Contra, refer to their style of hip-hop as “goonda” rap. “They’re bold artists who dominate the stage,” Johnson says. “I feel like they really have a place in hip-hop here.”



With her mellifluous voice gliding atop soulfully soft beats, this Calgary singer-songwriter-producer’s sound draws from hip-hop as well as urban jazz and R & B. Johnson describes Natmi as “a mix of SZA and Erykah Badu.”

For more information visit 10at10.ca


This article appears in the November 2018 issue of Avenue Calgary. Subscribe here.


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