Liam LaFrance

“True personal style is the way you pull from different influences, muses and trends and take your favourite parts of each and create your own personal trend or style.”

Photograph by Jared Sych. styling by Kara Chomistek. hair and makeup by Teslin Ward.

Gucci sweatshirt and bomber jacket, both from Holt Renfrew; Emporio Armani sunglasses; Club Monaco jeans; Stan Smith for Adidas shoes from LESS17; Topman socks; rings and necklace, private collection.


Despite the fact Liam LaFrance describes his skateboarding skills as “not bad, not good,” he hasn’t let his burgeoning modelling career stop him from ripping through the streets of Calgary. “I never hold off anything skateboarding or snowboarding just because I think I’m going to wreck my appearance,” he says.

LaFrance, who at 19 is the youngest on Avenue’s best-dressed list, was scouted while grabbing a bite at Edo Japan in Westhills last spring. This discovery — which reads more like a scene in Los Angeles than Calgary — resulted in LaFrance signing with Sophia Models International.

LaFrance doubts anyone will recognize him from the work he's done since May 2015, but he can be found all over the Instagram feed of LESS17, the 17th Avenue S.W. boutique where he works.

Influenced by skateboarding and the fashions found at LESS17, LaFrance’s go-to outfits are a monotone collection of black, white and navy street wear. And, while he says he hasn’t seen his personal style reflected in the clothes he models for clients, he says the professional experience has inspired him.

“Just being around stylists and the way they gently place the clothes around you and on you — it’s definitely influenced me a lot,” he says.

LaFrance has sights on producing his own editorial storylines in the future, but you’ll have to keep an eye out for that. “I’m going to keep those [ideas] undisclosed so someone doesn’t take them,” he says.

Lightning round with Liam LaFrance


This article appears in the April 2016 issue of Avenue Calgary. Subscribe here.


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More Best Dressed

Carol Ryder

“You want them to remember you look good, but you don’t want them to remember what it is you’re wearing.”

Chelsea Kindrachuk and Ryan Green

“Style is an expression and enhancement of who that person is.” – Ryan Green

Sharie Hunter

“Confidence is a big part of personal style. When I see a confident person, style oozes out of them.”

Chenlu Qiao

“A stylish person doesn’t spend a lot of time fussing on their outfits. They dress for themselves, not for other people.”

Paul Lavoie

"Someone stylish is someone who makes an effort, and they do it instinctively.”

Jenny Steele

“True personal style is all about confidence. When you exude confidence, you’ll look more put together, no matter what you’re wearing.”

Wilson Wong

“Style to me is when a person is comfortable in their skin and their clothing is just a reflection of that.”

Alexandra Gibson and Jennifer Gibson

“Alberta Ballet influenced my style at lot. My fellow dancers hold me to a higher standard.” – Alexandra

Elliott Thorpe

“One style icon who isn’t famous was a guy my sister was friends with. He didn’t have the same style as me, but, to me, he had style. He lived it.”

To help us choose this year’s 10 best dressed, the Avenue editorial team consulted with a crew of Calgary’s style elites (Hedkandi Salon and Butter Beauty Parlour co-owner Wray Bokitch, fashion blogger Chloe Cappelletto, creative director and stylist Kara Chomistek, interior designer David Crosson and publicist Todd Hawkwood) to find out who is on their radar. The conversation was lively and uplifting, and we all came away feeling a little bit more excited for Calgary’s fashion scene.


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