Canary is an online jewellery market for buyers and sellers of “pre-loved” pieces ranging in price from $250 to upwards of $20,000. CEO and founder Shannon Bowen-Smed was inspired by her own experiences parting with jewellery. “I bought it and I loved it at some point, and I thought that it deserved better than being melted or pawned,” says Bowen-Smed. “I was astonished to find out there [wasn’t] a dedicated, single-service jewellery consignment platform in the country.” The condition of each piece on Canary is ranked using a system that ranges from “treasured” to “exquisite” and all items are reviewed by a third-party gemologist from the International Gemological Laboratories to guarantee objective and unbiased pricing.
This article appears in the October 2019 issue of Avenue Calgary.