Winner
Body by Chai

This inclusive 17th Avenue S.W. boutique offers a comfortable fine lingerie experience to its diverse clients. Drawing on more than a decade of industry experience, owner Chai Swinton is passionate about making lingerie shopping fun and empowering for everyone. With services ranging from in-person or virtual bra fittings to an off-site seamstress that helps customize lingerie, clients are sure to find undergarments that fit their unique bodies at this award-winning shop.
7, 718 17 Ave. S.W., 2nd Floor, 403-243-7138, bodybychai.com, @bodybychai
Runners-Up
Knickers ‘n Lace
208, 10816 Macleod Trl. South, 403-225-1413, knickersnlace.net, @knickersnlace