Calgarians We Love: Matt Masters

When the pandemic put live performance on ice, veteran roots musician Matt Masters and his wife Amanda Burgener launched Curbside Concerts.

Photograph by Sean Dennie

When the pandemic put live performance on ice last year, veteran roots musician Matt Masters and his wife Amanda Burgener launched Curbside Concerts, an “a la carte culture delivery service.” They produced more than 500 socially distanced private concerts within the first six months. Today the company operates across Canada and has a roster of more than 50 musicians. Masters says that Curbside’s format could expand to include fitness, comedy and more. He plans to add health and dental benefits for performers and eventually take the company global.

While Curbside Concerts started in response to COVID-19, Masters believes it provides a solution to pre-existing difficulties in the live-music industry. Many musicians enjoy touring, but it can be tough to be away from their homes and families for extended periods of time. Curbside Concerts allows them to make a modest income from home, playing to an audience partially developed by the company in addition to their established fanbases.

Masters believes that when venues reopen, this model can integrate within the conventional live-music industry by offering musicians a way to earn income between tours. “The artists get to choose the gigs they want, where they want,” he says.

“It’s up to the artists: work when you want, as much as you want.”

Learn more about the people and organizations moving Calgary forward with Avenue's Innovation Newsletter.

This article appears in the January 2021 issue of Avenue Calgary.

Related posts

Why YMCA Calgary is Pioneering Esports as Part of its Youth-Focused Programming

Riley Fonger

A Calgary Audio-Technology Company is Making (Sound) Waves Around the World


Innovators of the Week: Day1Dads Impact Foundation Provides Support for Fathers

Tsering Asha

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Privacy Policy

Privacy & Cookies Policy
Avenue Calgary