Adam Jones

Avenue Calgary’s 2016 Top 40 Under 40.

Photograph by Erin Brooke Burns. Photographed at Studio Bell, home of the National Music Centre.

Age: 33

Job title: Owner of MAXgreen Windows, Siding and Roofing

Why he’s a 2016 Top 40:

Determined to raise the quality of workmanship in Calgary’s renovation industry, Jones started his own company so he could set his own standards. In six years, MAXgreen has grown into an award-winning team that has raised more than $100,000 for local charities.

Adam Jones doesn’t want repeat customers. The owner and president of MAXgreen Windows, Siding and Roofing is determined to deliver such good work, clients never need his services again.

When he started his career in the home renovation industry, Jones saw clients paying for poor-quality work; that’s when he decided to start his own company and set his own standards. “I got tired of hearing all the renovation horror stories. I just thought there was a better way,” he says. “It’s the right thing to do and I knew there was a market for it.”

Jones says his company sticks to a “triple bottom line,” which gives equal value to profit, people and the planet. Each time Jones’s team completes a job, MAXgreen donates a specific sum to charity and plants a tree through The Carbon Farmer. In 2015, MAXgreen donated $5 to the Calgary Food Bank for every window and door replaced and $25 (and five trees planted) for every roofing or siding project, plus a matching donation to a charity of the client’s choosing. In June 2016, MAXgreen was the title sponsor for the Max Robinson Children’s Foundation Memorial Golf Tournament in Okotoks, which raised $22,000.

The company has raised more than $100,000 for local charities in its first six years, a milestone that matters to Jones. “Knowing my team will do what it takes to help people in need, that makes me very proud,” he says.

Children’s charities are close to Jones’ heart, not only because he’s a father to a one-year-old and a three-year-old, but also because his family struggled economically when he was growing up. “Being able to give back and help those kids – that’s huge,” Jones says.

His motivation for contributing to cancer research is personal, too. “I lost my stepmom to cancer and I saw what it did to my dad,” Jones says, adding that his wife is battling cancer for the second time.

Jones is laying the foundation for a company he can pass down to his children, but his sense of family responsibility extends even further. He’s always aware that his employees and their families – about 60 people – rely on the success of his company, and he wants to make them proud. “Every member of our team feels like they’re family,” Jones says. “That’s a big thing for us.” – Julia Williams 

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