She’s sometimes called the Superwoman of Calgary’s tech community – the go-to gal spearheading the mission to turn Calgary into the tech hub of Western Canada. But there was a time when Claudia Moore wasn’t so tech savvy. Embarking on her first year at the University of Victoria in 1988, she blatantly ignored her mother’s suggestion to get a computer, instead frequently trudging out at midnight to buy eraser ribbons for her typewriter. “When I finally broke and got on with computers, there was no looking back,” she says, laughing.
No kidding. Since moving from Vancouver to Calgary in 2000, the marketing maven has kick-started Cowtown’s fledgling tech sector. Two years later, she became a partner of Material Insight, a firm that helps entrepreneurs market technology, establish brands and find talented employees. “These people are prolific thinkers, kind of crazy mavericks who move a million miles an hour,” says Moore. “There’s a challenge in keeping up with them that I find really addictive.”
Moore is now a full-on fanatic of all things tech, but it’s not a 24/7 love affair. On weekends, she unplugs from the wired world to hike in the Rocky Mountains with her husband. She also unwinds three to four times a week at yoga sessions – from Ashtanga to Bikram. This past summer, Moore scaled back her lead role in Material Insight, as the company narrowed its focus to a new recruiting venture company called Techbent Ltd. Moore is now also a part of Tynt Inc. – a Calgary tech startup unleashing a new web interface for social networking. And Moore has her own startup brewing – a baby girl set to make her debut later this month. “It’s that beautiful mix of feeling completely paranoid and absolutely blissed out.”
and board volunteer,
Founder, Try on Tech