Annie Graham of XO FACEcare combines two major benefits with her new XO Solids moisturizing formulation ($48): clear skin and a clear conscience with low-waste packaging. It’s no secret that pairing low-impact packaging with beauty products isn’t always a clear or easy task. But Graham took on the challenge. “Of course, the only zero waste product is the one you don’t buy, but I had to know, is there a way to work around those challenges and make a truly low-waste packaging collection?” Graham was quoted as saying in a recent press release. The single-tube package for the skincare product is made with reusable, recyclable, or renewable or post-consumer recycled materials and can also be composted or recycled when it’s empty. The XO Solids moisture product itself is just as efficient at brightening and hydrating face, eyes and lips.
This article appears in the September 2021 issue of Avenue Calgary.