As Calgary’s original Francophone settlement and one of the city’s oldest neighbourhoods, Mission wasn’t always a trendy shopping area. Today, however, it’s one the neighbourhood’s to shop in if you’re searching for skin-care products, womenswear or home decor. And the host of notable restaurants in the area means there are lots of post-shopping lunch options, too.
Bin 905

Bin 905 is not your average wine, craft ale and spirits store. This boutique boasts over 300 wines that are under $30, hosts tastings and events regularly and has a free chilling service that will deliver ice cold wine within 7 minutes.
2311 4 St. S.W., 403-261-1600, bin905.com
Butter Beauty Parlour

Even if you’re just popping in to grab some of their cosmetic, hair care or facial products, this modern hair and esthetics studio will make you want to linger a bit longer. With its eclectic design and friendly staff, you can’t help but feel the “coolness” factor.
2429 4 St. S.W., 403-215-3404, butterbeautyparlour.com/
Cinder & Sage
This loft studio space is located next to Frilly Lilly and has a full selection of Cinder and Sage jewellery along with other locally designed products. You can peruse Milk Jar candles, stationary from Little May Papery and men’s, women’s and kids socks from Friday Sock Co.
2107b 4 St. S.W., 403-681-0705, cinderandsage.com
Coco + Violet
Owner Helen Nguyen personally selects every designer brand in this contemporary womenswear store. A few of the high-end brands sold here include Michelle Mason and Rebecca Taylor. Coco + Violet also offers shoppers personalized styling and wardrobing.
17, 2500 4 St. S.W., 403-244-6234, cocoandviolet.com
Fieldstudy

Fieldstudy is a lifestyle store that emphasizes living in a more sustainable and eco-friendly way by buying less and supporting more artisans. Their handpicked collection is a minimalist’s dream of faded blushes and warm beiges. Make sure to check out their selection of Sugar Candy Mountain — a sustainable clothing line from California.
102, 1812 4 St. S.W., 587-356-2134, fieldstudyshop.com/
Frilly Lilly

Stepping inside of Frilly Lilly is a welcome break from the commotion of the streets below. In this light and airy haven, you can peruse through the delicate pastel jewellery and inhale the sweet smells of their lotions and hand creams. You can also book your next pedicure, manicure or even waxing appointment.
2105 4 St. S.W., 403-229-4023, frillylilly.ca
Inspirati
Wendy Brownie, the owner of this boutique, sells fine linens such as tablecloths, throws and bedding from lines including Iosis, Les Toiles du Soleil and Jacquard Franais.
2207 4 St. S.W., 403-244-4443, inspirati.ca
La Boulangerie

This bustling bakery and cafe is teeming with berry tarts, freshly baked baguettes, homemade soup and pastries galore. Take your treat or homemade meal onto the street-side patio where you can enjoy the sounds of Mission as you nibble on your delicacy for the true Parisian experience.
2435 4 St. S.W., 403-984-9294, la-boulangerie-calgary.com
Marlow Floralworks

Marlow Floralworks delivers an enchanting experience for all who visit. Alongside the store, you can meander through their Secret Tea Garden where you’ll be greeted with hanging potted plants, statues of Buddha and even a cozy sitting area that offers an oasis from city life. Inside of the store, you can find bouquets, succulents and large potted plants among some decor pieces.
2101 4 St. S.W., 403-228-6335, marlowfloralworks.com/
Neal’s Yard Remedies

When this British business opened in Mission, it was the first Neal’s Yard Remedies in Canada. It strives to be entirely organic and sustainable, selling natural health and beauty products. It also offers massage, reiki, chakra balancing, coaching and many other holistic services in the treatment rooms at the back of the store.
130, 2207 4 St. S.W., 403-460-8400, nealsyardremedies.ca
One Cycle Spin Studio

At One Cycle, you can find a selection of men’s and women’s athletic gear and accessories — embellished with its OC brand — that are made and designed locally. At times, One Cycle will also carry merchandise from brands including Nike, Splits59 and Varley. While you look through their stock feel free to bop your head to the beats overflowing from one of their energetic classes.
2115 4 St. S.W., 403-244-4484, one-cycle.com
Purr Petite

The inside of Purr Petite looks as though a children’s storybook has come to life. The whimsical ceiling design and picturesque toys will certainly spur anyone’s imagination who enters. Here, you can find clothing, toys and home decor items geared towards children ranging from newborns to six years old.
1812 4 St. S.W., 403-802-1630, purrpetite.com
Make sure you also check out
For women’s consignment that’s brand-name or designer.
2100 4 St. S.W., 403-228-5925, feistyconsignment.com
For men’s and women’s yoga, workout clothes and accessories.
1708 4 St. S.W., 403-207-5858, shop.lululemon.com/
Pawsitively Natural Pet Food and Supplies
For all of your pet food, pet supplies and pet grooming needs.
2100 4 St. S.W., 403-250-7297, pawsitivelynatural.ca/
The Royal Flush Kitchen and Bath Boutique
For plumbing and hardware supplies, as well as decorative plumbing options.
109, 2115 4 St. S.W., 403-228-2934, royalflushboutique.ca
For one of the city’s best selections of sportswear.
2424 4 St. S.W., 403-228-3782, thetechshop.ca