Calgary is a city where both summer and winter (and all-season) sports collide. Perhaps this is why Reebok decided to open its first “Fit Hub” concept store here at CrossIron Mills mall. The extensive product range services runners, dancers, CrossFit and yoga enthusiasts and cross-trainers.
The core value at Reebok is to inspire people to move and incorporate fitness into their lives. To help facilitate this, space is designed and equipped to feel like an authentic gym, giving customers that same tactile environment in which to try before they buy. The expert staff – the management team is made up of accomplished athletes – take the proper time to recommend the right products for each customer’s needs.
The store is designed to look and feel like a gym. Photograph by Amy Jo Espetveidt
The store is divided into menswear and womenswear sections that offer the most extensive range of Reebok products in Canada, so chances are they’ll have what you’re looking for. If they don’t you can sprint over to the iPad station, where you can shop the “endless aisle” and choose from an extended line not offered in stores.
Another exciting addition to this space is the “Your Reebok” module. It gives shoppers the opportunity to custom design their own footwear. Individuals can customize the colour combinations of the shoes and add their name of personal slogan, and teams can make matching shoes featuring their team name. The resulting footwear is shipped to the store in 4-6 weeks.
Here are a few of our favourite pieces offered at the store, right now:
The men’s GL 1500 is a nod to Reebok’s ’80s heyday, and well-priced at $80.
The eye-catching print of the Reebok ONE woven jacket ($80) will help you stand out from the crowd.
The Yoga M Stripe duffle ($40) is a chic addition to your yoga attire.
Upgrade your stinky gloves with this stylish pair of CrossFit Gloves II ($70).
You might not have known that Reebok specializes in aerobics and dance shoes. The women’s FitnisFlare 2 ($70) serves both purposes in style.
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