Thirsty Naturals is a line of non-gender-specific skin care for youthful complexions without the price tag that often comes with the “natural” label (Thirsty Naturals products are between $12 and $22). President and founder Jen Carlson created Thirsty Naturals to fill a gap in the market she noticed while shopping for her own teenaged daughter. “My primary goal was that I want this to be attainable,” says Carlson. “This isn’t a luxury item. This is meant to be an everyday part of your routine.” The 100-per cent natural line manufactured in Calgary includes foaming face wash and daily moisturizer as well as deodorant and dry shampoo. Thirsty Naturals also lists the origins and purposes of all its product ingredients on its website.
This article appears in the August 2019 issue of Avenue Calgary.