Adventure Bound in Alberta

This local collaboration was born out of love for community, quality and adventure

Wild Rose Brewery has joined forces with two local companies to develop a three-pronged collaboration that celebrates Alberta’s natural backyard. Household favourite and Calgary-based apparel company Local Laundry and young innovators at Yama Vans — also Calgary-based — are the other two major parts of this equation.

The idea to collaborate began with a pint among mutual friends at the three companies, as they chatted about how to use their products to develop a campaign that would enable them each to give back to Alberta, the province whose natural beauty they all admire so much.

The result is “Adventure Bound,” consisting of a quality, Canadian-made t-shirt and a Yuzu Hibiscus Kettle Sour, all brought to life with a beautiful illustration by local artist Jarret Sitter. By purchasing a shirt and/or a 4-pack, consumers are entered to win a May long weekend 2020 getaway in a super-functional and stylish Yama Van. Craft beer drinkers and quality apparel lovers alike can feel good about their purchase knowing that a generous amount of the proceeds will go to Parks Foundation Calgary.

The ultimate goal of the project is to raise money and round up volunteers to build one of Parks Foundation Calgary’s projects taking place in summer 2020.

Join Yama Nomad and Local Laundry at the Wild Rose Brewery’s Barracks Room (located at the back of the taproom) on Thursday, February 27, at 7:30 pm to learn more about the project, drink the beer and buy a t-shirt. Complimentary snacks will be provided. 4580 Quesnay Wood Dr SW, Calgary AB.

Find the t-shirts and the beer on February 27th at Wild Rose Brewery’s taproom in the Currie Barracks and the beer at Co-op and Sobeys liquor stores in Calgary.

Wild Rose Brewery
4580 Quesnay Wood Dr SW
Calgary, AB T3E 7J3


Yama Vans
4030 8 St SE
Calgary, AB, T2G 3A7


Local Laundry


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