Albertans love to explore the natural beauty in their wild, mountainous backyards. That often means hitting the highway to chase prairie sunsets, taking the back roads to hidden waterfalls or secluded hikes and towing out a trailer for a weekend of camping under the stars.
We work hard and play hard. It’s likely why Western Canada is the number one sales market for GMC, known for its professional-grade trucks and SUVs. Designed for drivers with all types of lifestyles, it’s easy to spot GMC vehicles throughout Alberta, on farms, stretched-out highways and back roads. Alberta is GMC country.
Rooted in Western heritage
For decades, GMC has been aligned with the needs of Calgarians and Albertans, serving back-road adventure enthusiasts who need reliable transport, farmers who tow heavy equipment and the rodeo folks who compete at the Calgary Stampede. GMC is celebrating 40 years of being a proud sponsor of the Calgary Stampede.
Pulling up to the GMC Stadium — where some of the best rodeo athletes and animals in the world demonstrate what Western culture is about — you’ll see fleets of GMC vehicles towing livestock and equipment, and getting rodeo goers around safely and comfortably.
“The people, cowboys and cowgirls in these events — they are the masters of their craft. They know what they’re doing better than anybody, whether it’s at the rodeo or back home on the farm. The GMC customer is the best at their craft, and they expect that from our product as well,” says Mike MacPhee, global vice president Buick GMC.
Beyond the vehicle’s durable design, perfect for the Western activities at the Stampede, GMC’s longstanding partnership with the Stampede reflects shared values, including heritage, capability, hard work and pride.
A vehicle for every Albertan and every need
Although GMC is known as a premium truck brand, it’s so much more than just that. Its portfolio spans light- and heavy-duty trucks to capable SUVs, including vehicles like Sierra, Canyon, Acadia, Terrain and Yukon.
GMC’s range of trims, including Elevation, Denali and AT4, ensures there’s something for every buyer. For the Albertan who lives for outdoor adventure and depends on reliability to reach those hidden provincial gems, AT4 pushes the limits of off-road potential while still delivering high comfort.
For the weekends when you’re gone camping with the family in the trailer, the last-minute plans with friends to hike in the backcountry and the sunny days when you want to tow the boat out to the lake, AT4’s adventure features make it all possible.
And for the long drives down seemingly endless highways, the OnStar Super Cruise hands-free feature helps make the ride feel easier, where suddenly, the bright yellow canola fields and wide Alberta skies remind you the drive isn’t so bad. It’s been designed for safety and comfort, and, of course, real life — GMC is the only automaker to offer Super Cruise Trailering, built in Canada for Canadian work.
With over 100 years in business, GMC continues to evolve and carries on decades of built trust with Calgarians. Where premium vehicles meet high capability, GMC offers Albertans exactly what they need to work hard and create memorable moments.
To discover the range of GMC’s vehicles and what suits your lifestyle, visit gmccanada.ca
This content was produced for the advertiser by RedPoint Media for commercial purposes. It is not written by and does not necessarily reflect the views of Avenue staff.
