Real talk: The last year and a half hasn’t been easy and the pandemic has only amplified the mental health challenges many Calgarians face every day.
This prompted Josh Morrissey, professional hockey defenceman and Calgary native, to take action. He launched a charity, the Glass Half Full Foundation (GHF Foundation), which benefits mental health organizations.
“Through our Foundation, we aim to support various organizations who are actively making a positive impact on the mental health and wellness of Canadians,” says Morrissey.
Wild Rose Brewery has partnered with Morrissey to help raise much-needed funds for mental health organizations through GHF Foundation. Wild Rose Brewery also hopes that this partnership helps generate awareness for mental health issues, dismantle harmful narratives and promote mental wellbeing.
To kick off the initiative, Wild Rose is introducing a new seasonal beer on June 25: Sunday Fuzz.
Sunday Fuzz: A Fruit-Forward Wheat Beer
The flavours in this new beer make it a must-sip beverage this summer. Sunday Fuzz is a peach-flavoured hefeweizen, filled with real peach purée that offers a strong, stone fruit aroma. Beer-lovers can also expect a tart edge and finish, thanks to the hint of apricot purée.
From June 25 until this fall, or while quantities last, Sunday Fuzz will be available for purchase online, in-store at retailers across Alberta, and at the Wild Rose Taproom. A portion of the proceeds will support Morrisey’s Glass Half Full Foundation.
Local Shirts for a Good Cause
In addition to working with Wild Rose Brewery, Josh Morrisey also partnered with Calgary’s Local Laundry, and novelty T-shirts from this business will be for sale both online and at the Wild Rose Taproom. The T-shirts will feature a bespoke design from popular local tattoo artist, Antony Flemming, and proceeds will also support GHF Foundation.
Giving Back to Help Calgarians
For Wild Rose Brewery, this partnership just makes sense.
“Wild Rose’s long-standing commitment to supporting the community and promoting awareness for mental health made the decision to join forces on this partnership an easy one,” says Candace Potter, Wild Rose Brewery’s brand manager. “The Foundation’s ‘glass half full’ mindset really resonated with us and we are proud to be able to give back to a cause that is so close to our own hearts. The pandemic has taken a toll on us all and we hope that this initiative will play a role in making a real difference in the mental wellbeing of our fellow Albertans.”
The Sunday Fuzz beer and merchandise will be available until fall 2021 or while quantities last. For more information about Wild Rose Brewery, visit https://wildrosebrewery.com
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