Greg Fraser, Co-Owner and Curator of Dade Loft, Walks the Design Talk | Calgary's Best Dressed 2018

With a living space that doubles as Dade Loft’s showroom, there is no separation between style and lifestyle for this design aficionado.



 

Photograph by Colin Way

styling by Kara Chomistek and Jessie Li; Makeup by Joanne Black; hair by Sue Thompson

Mr Turk romper from Dade Loft; jacket by Club Monaco; shoes by Parker and Sky; Stolen Riches shoelaces and Steamline Luggage suitcase both from Dade Loft; Ksubi glasses from The Uncommons.

 

To say Greg Fraser is living a “curated life” is putting it mildly. Fraser is one half of the duo behind Dade Loft, a boutique design firm, art gallery and furniture and decor retailer run out of the industrial-chic Inglewood loft he shares with his partner, Dade co-owner Darcy Lundgren. Essentially, the couple’s condo is a live-in model for the Dade lifestyle concept. “It’s a living showroom,” Fraser says. 

Fraser’s personal style is as eye-catching as the objets d’art he brings into the loft. He’s not shy about bright colours or unconventional cuts, accessorized with big-and-bold eyewear. When the weather warms you’ll see him sporting the abbreviated jumpsuit also known as the “man romper” — and pulling it off, too. That said, Fraser harbours an appreciation for the classics, as well. “I love tuxedos,” he says. “People are getting a lot more casual, which is not a bad thing, but I think it’s nice to take that opportunity to dress up and put on a crisp, white shirt.”

 

Photograph by Colin Way

styling by Kara Chomistek and Jessie Li; Makeup by Joanne Black; hair by Sue Thompson

Clockwise from left: Mr Turk romper from Dade Loft; sandals by Diesel; Fat Frames glasses by Walker McKinley • Pants by Mr Turk; Luca Del Forte shoes from Browns • Back detail on Club Monaco jacket from main image.

 

This article appears in the April 2018 issue of Avenue Calgary. Subscribe here.

 

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