Paul Lavoie

"Someone stylish is someone who makes an effort, and they do it instinctively.”

Photograph by Colin Way. styling by Kara Chomistek. hair and makeup by Teslin Ward.

Mr. Turk jacket; Eton shirt and pocket square, both from Harry Rosen; Levi’s pants; Burberry shoes. Paul Lavoie is pictured with his wire fox terrier, Edward.


After more than 30 years in the interior-design industry, Paul Lavoie has become a chameleon of styles. Whether that means juggling a home defined by a mix of collected items and ultra-modern style or dressing to transition from job sites to dinner with a client, Lavoie has the ability to adapt.

“As we say in the interior design world, it’s kind of a casual elegance,” Lavoie says in describing his own style. “It means you can wear your jeans on the furniture, but it still looks nice.”

Lavoie’s signature look includes a pair of Levi’s and a stylish jacket. Be it preppy or bold, Lavoie looks to designers such as Ralph Lauren and Mr. Turk, much of which he purchases on his frequent trips to Palm Springs. That look, combined with a pair of Gucci or Prada shoes, helps Lavoie strike the perfect balance between presentable and practical. 

“To some degree, people expect it a little bit,” he says. “It kind of builds confidence in your relationship with clients.”

Though he has always had a love of fashion, Lavoie says working in his industry gives him the freedom to experiment. “Somehow, I choose what I’m wearing and I don’t ever think about whether it works together. It’s a very instinctive thing,” he says.

Lightning round with Paul Lavoie


This article appears in the April 2016 issue of Avenue Calgary. Subscribe here.


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More Best Dressed

Carol Ryder

“You want them to remember you look good, but you don’t want them to remember what it is you’re wearing.”

Chelsea Kindrachuk and Ryan Green

“Style is an expression and enhancement of who that person is.” – Ryan Green

Sharie Hunter

“Confidence is a big part of personal style. When I see a confident person, style oozes out of them.”

Liam LaFrance

“True personal style is the way you pull from different influences, muses and trends and take your favourite parts of each and create your own personal trend or style.”

Chenlu Qiao

“A stylish person doesn’t spend a lot of time fussing on their outfits. They dress for themselves, not for other people.”

Jenny Steele

“True personal style is all about confidence. When you exude confidence, you’ll look more put together, no matter what you’re wearing.”

Wilson Wong

“Style to me is when a person is comfortable in their skin and their clothing is just a reflection of that.”

Alexandra Gibson and Jennifer Gibson

“Alberta Ballet influenced my style at lot. My fellow dancers hold me to a higher standard.” – Alexandra

Elliott Thorpe

“One style icon who isn’t famous was a guy my sister was friends with. He didn’t have the same style as me, but, to me, he had style. He lived it.”

To help us choose this year’s 10 best dressed, the Avenue editorial team consulted with a crew of Calgary’s style elites (Hedkandi Salon and Butter Beauty Parlour co-owner Wray Bokitch, fashion blogger Chloe Cappelletto, creative director and stylist Kara Chomistek, interior designer David Crosson and publicist Todd Hawkwood) to find out who is on their radar. The conversation was lively and uplifting, and we all came away feeling a little bit more excited for Calgary’s fashion scene.


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