Saawan Logan | Calgary’s Food & Hospitality Game-Changers 2024

As co-founder and CEO of NORTH, Saawan Logan has helped create a better bottled water company.

Photo courtesy of Saawan Logan.

After experiencing the cold, crisp water of the Rocky Mountains during a hike, Saawan Logan was inspired to showcase it to the rest of the world.

She, along with co-founder and CFO Linda Cheung, started their bottled water company NORTH in March 2020 — right at the beginning of the COVID-19 pandemic. As NORTH’s CEO, Logan wanted to elevate the drinking water experience and create change in an industry of single-use packaging by providing a sustainable alternative to plastic bottles. “The world needs to know the purity of Canadian Rocky Mountain water without adding to plastic waste,” Logan says.

NORTH sources its water from the Canadian Rockies as it’s naturally high in alkalinity and minerals, then packages it in a 100-per cent aluminum reusable bottle. Moving into its fourth year of operations, NORTH is on a significant growth trajectory. The company has more than doubled its revenue year-over-year since inception.

The company’s mission to inspire health and do good extends to many aspects of its operations. Both of NORTH’s founders are immigrants, and its employee base is completely made up of new or first-generation Canadians. The company also works with Water First, a charity that helps create sustainable access to safe and clean drinking water for Indigenous communities.

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This article appears in the March 2024 issue of Avenue Calgary.

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