Makeup Academy Owner Tara Cowles is Always Impeccably Done Up From Head to Toe

Makeup artist and beauty entrepreneur Tara Cowles has made a career of showing others how to look fabulous, and she leads by example.

Bodysuit by Maygel Coronel; pants and bag are Versace; earrings by Saint Laurent from Holt Renfrew; ring by David Yurman; wedding bands from Calgary Jewellery; shoes by Gianvito Rossi. Photograph by Colin Way; Self-styled by honourees with consultation by Kim Flanagan; Makeup by Tara Cowles using AW03 Maquillage; hair by Abeiya Miraj.

Makeup artist and beauty entrepreneur Tara Cowles has made a career of showing others how to look fabulous, and as director of the Artists Within Makeup Academy and the AW03 Maquillage product line, she leads by example. Always impeccably put together with her bi-weekly blow outs and fabulous head-to-toe wardrobe, Cowles certainly knows how to make an entrance. “My outfits always have a wow factor,” she says. “I’m not a wallflower.”

That confidence to turn heads is something she says she grew into as she figured herself out over the years. Her favourite designers — Dolce & Gabbana, Roberto Cavalli and Gucci — are those that design for her curves. (“I should have been born Italian,” she says.) Whatever she’s wearing, you can bet it will be paired with a sky-high heel and unabashedly high-maintenance hair and makeup, but even more so, you can count on her 100-per cent owning her look. “I don’t feel like I have to follow what’s happening, style wise,” she says. “I know what I like, what works for me and I don’t mind expressing who I am. I have no fear of that at all.”

Jumpsuit by Jonathan Simkhai; earrings found in Costa Rica; ring by David Yurman; handbag by Chloé, from Holt Renfrew; shoes by Francesco Russo. Photograph by Colin Way; Self-styled by honourees with consultation by Kim Flanagan; Makeup by Tara Cowles using AW03 Maquillage; hair by Abeiya Miraj.
Dress by Rick Owens; cuff by Etro; earrings by Alessandra Rich; ring by David Yurman. Photograph by Colin Way; Self-styled by honourees with consultation by Kim Flanagan; Makeup by Tara Cowles using AW03 Maquillage; hair by Abeiya Miraj.
Shoes by Alaïa. Photograph by Colin Way; Self-styled by honourees with consultation by Kim Flanagan; Makeup by Tara Cowles using AW03 Maquillage; hair by Abeiya Miraj.

This article appears in the April 2020 issue of Avenue Calgary.

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