The Style Guys Have Built Careers Out of Sharing Their Good Taste

Married couple Jason Krell and Aly Velji are celebrating a decade of being The Style Guys — sought after gurus for fashion, design and lifestyle advice.

On Velji, blazer by Bustle; shirt by The Kooples; shorts are Topshop; wedding ring by John Hardy; bracelet and coral ring are vintage finds from Tibet; shoes are Tod’s; eyewear by Clearly; pocket square by Fine & Dandy. On Krell, suit by Mr. Turk; T-shirt by AllSaints; shoes are Diesel; wedding ring by John Hardy; scarf is vintage from Tipsy Palm; lapel pin by Lulu B. Photograph by Colin Way; Self-styled by honourees with consultation by Kim Flanagan; Makeup by Joanne Black; Hair by Sue Thompson.

Married couple Jason Krell and Aly Velji are celebrating a decade of being The Style Guys — sought after gurus for fashion, design and lifestyle advice. The two regularly stun in complementary suits and conceptual couture on screen and at events, but each is still his own man. Krell is slightly more playful and Western-influenced, while Velji loves a good pattern and embraces more accessories.

Each has his own style-related business, in addition to their work together doling out advice as The Style Guys. Krell is a model-turned-communications strategist who works with lifestyle brands, and Velji is an interior designer and principal of Alykhan Velji Designs. Though they are constantly in the public eye, neither feels much pressure to dress for anyone but himself.

“Fashion is there to play with,” says Krell. “There are no rules.”

“You just have to own whatever it is that you’re wearing and have the confidence to pull it off,” Velji adds.

Krell’s jacket and shirt by Bustle; jeans are Nudie Jeans; necklace was handcrafted by Ely Artisans Jewelry; eyewear is Tom Ford; shoes from Stein Mart; bag is Gucci. Photograph by Colin Way; Self-styled by honourees with consultation by Kim Flanagan; Makeup by Joanne Black; Hair by Sue Thompson.
Velji’s jacket by AllSaints; pants by Mr. Turk; handbag by Laudi Vidni; eyewear is Adidas; gold bracelet is a flea market find; other bracelet by Vitaly; necklace and ring from Kate Hewko. Photograph by Colin Way; Self-styled by honourees with consultation by Kim Flanagan; Makeup by Joanne Black; Hair by Sue Thompson.
Velji’s suit from Simons; shirt from Zara; necklace from his mother; pin from his grandmother; ring is custom made; pearl bracelet by Lulu B. Photograph by Colin Way; Self-styled by honourees with consultation by Kim Flanagan; Makeup by Joanne Black; Hair by Sue Thompson.

 

This article appears in the April 2020 issue of Avenue Calgary.

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