When it comes to making waves in the advertising industry, Shannon Anderson and Mike Meadus, the team behind Filter, a brand strategy ideation and creative problem-solving advertising and design agency, aren’t afraid to create those disruptions.
For businesses of all sizes, though especially smaller ones, good advertising is an essential part of driving forward business growth. It allows companies to reach the right audiences with positive and targeted messages and helps engage those customers and retain their loyalty. However, in today’s modern and ever-digitizing world, cutting through all that noise and reaching those audiences isn’t always easy.
“Filter is an ideas company with an exceptional talent for communicating interesting messages in memorable ways,” says Anderson, President of Filter.
Some would say Filter actually began 25 years ago when Anderson and Meadus, Filter’s Creative Director, started their careers in advertising. While they thrived, they also questioned the complexity of brand strategy and the expense of it all. So, they launched Filter in January 2022 to offer a different approach. True to its name, the company filters through the noise to help bring your brand to the forefront.
“We started Filter to fill a gap in the Calgary advertising landscape and to get back to art, copy, and killer ideas. All brands benefit from a strong brand identity and by emphasizing a truly unique point of differentiation,” says Anderson.
Everything from brand strategy, brand identity, rebranding, writing communication plans and devising strategy are all aspects that Filter handles. Past projects include manufacturing, tourism, entertainment, fine arts and more, and Filter works with clients across the country to find custom solutions to their marketing challenges.
“Our focus is building brands from inception into culturally relevant campaigns that connect authentically. What makes us (Filter) different is we want to find out what makes you different,” says Anderson.
While Filter is a core team of two, it is also part of the RR46 family of companies, a group of like-minded communications companies that work with 500 clients across five countries. Thanks to that connection, Filter can expand to suit any client’s needs. As Filter grows and continues stirring up the advertising industry, Anderson and Meadus intend to continue creating smart solutions that produce brilliant results.
“This isn’t just a job for us; it’s a calling — and we never get tired of the opportunity to create something great and share it with the world,” says Meadus.
If you’re looking for a better Filter for your brand, we think you just found it. Visit filtermarketing.ca to see how.
This content was produced for the advertiser by RedPoint Media for commercial purposes. It is not written by and does not necessarily reflect the views of Avenue staff.