New Café: Analog Coffee

Longtime local coffee roaster, Fratello, first expanded from roasting beans to serving them at its Analog Coffee stand in the Calgary Farmers’ Market in 2011. Now, the Fratello brothers, Russ and Chris, have added a second location to their roster on the corner of 17th Avenue S.W. and 7th Street…

Longtime local coffee roaster, Fratello, first expanded from roasting beans to serving them at its Analog Coffee stand in the Calgary Farmers’ Market in 2011. Now, the Fratello brothers, Russ and Chris, have added a second location to their roster on the corner of 17th Avenue S.W. and 7th Street S.W.

If you can’t quite place the location, perhaps you’ll remember what it was before: A Buy Rite store. After decades of being a convenience store, the space has undergone an extensive facelift. The interior, which seats approximately 30 people, is bright and clean. White walls reflect any the sun shining in through the cafe’s front floor-to-ceiling windows, making the baristas’ work station the focal point of the room. Although limited, the comfortable booth seating is highlighted by two rows of black pendant lamps and an accent wall with an eclectic array of artwork. Last, but not least, Analog pays homage to its location’s predecessor, with the original “Buy Rite Store” lettering mounted proudly on the east wall.

Now, for the drinks. Honestly, if you’re really in a rush or looking for a non-fat triple venti caramel mocha whatever, than Analog Coffee probably isn’t for you. Like anything of quality in this world, the Fratello brothers believe that a good cup of coffee takes time. Here, their team of baristas operate The Slayer – a top-of-the-line espresso machine created by Fratello (now used in many top cafs all over the world) – to create espresso-based beverages, complete with latte art of course, and a pour-over system for drip coffee.

Aside from the house espresso called The Godfather, the small batch coffee roasts rotate regularly, and most beans are direct trade and single estate.

It’s rare for me to say an establishment makes none of its food offerings in-house and mean it as a good thing, but I’m happy to report that all sandwiches, savoury and sweet baking are delivered fresh daily by the Sidewalk Citizen Bakery so you can be assured of the highest quality.

Grab a scone or biscuit to go with your morning coffee before work. If you’re popping by closer to the lunch hour, try one of Sidewalk Citizen‘s artisan baguette sandwiches. Although the baguettes change throughout the week, the roasted turkey with roast fennel, arugula and curry mayo or the Copa ham sandwich with tomato jam, Swiss cheese and pickled cabbage are two of the possibilities that your tastebuds may stumble across.

Analog is also open in the evenings, making it an ideal spot for a casual date, to get some work done (yes, there is free wifi), or to just sit up at the counter by the window to people watch on the always-buzzing 17th Avenue.

(740 17 Ave. S.W., 403-265-2122, fratellocoffee.com, @FratelloAnalog)

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