Mr. Summer co-founders Emily Ebbels and Connel Timmons started their brand in 2018 after noticing a gap in the market for high-quality but affordable swim trunks. After producing an initial run of swim trunks to see if their idea was viable, they soon found popularity with customers and have since expanded their offerings to include trunks for kids (which match the patterns of the adult sizes) and “dad hats” emblazoned with emoji-like icons.
Mr. Summer trunks have an elastic waistband and a hem that falls just above the knee, which the co-founders describe as a “universal fit.” Importantly, each pair is made with quick-dry and non-stretch fabric. This particular fabric goes “from lawn to lake to lunch,” says Ebbels. Essentially, they can be worn all day in a variety of contexts without wrinkles or sag caused by wetness or wear.
Most notable in the designs is the explosion of bright colours and playful patterns on most suits. Ebbel and Timmons felt their brand should be light-hearted to reflect the nature of the product’s use. They also wanted to pay tribute to Alberta and have done so with The Peaks and Plains design that depicts mountains, plus The Dirty Ol’ Trouts trunks (designed in collaboration with Marisa P. Clark of FAUN) that honour the history of trout fishing in the province.
Mr. Summer’s swim trunks and dad hats are available online and through the Market Collective General Store. You can also buy them in-person at Adesso Man‘s storefronts in Southcentre Mall and Market Mall.