Robert Price | Top 40 Under 40 2022

Age: 37

Job title: Founder and CEO, Bōde

Why he’s a 2022 Top 40 Under 40: Robert Price founded a fully online real estate marketplace, changing how we buy and sell homes.

As the founder and CEO of Bōde, Robert Price is modernizing the real estate industry and changing how people buy and sell housing across Canada.

The born-and-raised Calgarian says he was always driven to start his own company and find innovative ways to solve problems. In late 2019, he founded Bōde, a fully online marketplace where buyers can buy, sell and list real estate. The platform includes access to housing research, listings, marketing, viewings and transferring of titles, all in one digital space. “All the innovation that’s happened [in real estate] has created selling services or technologies for agents, but nobody focuses on the customer,” Price says. “It’s really building and modernizing and creating a simple and easy process for people that want to take control.”

Bōde is currently pending approval as a certified B Corp — a global designation that identifies corporations dedicated to creating an inclusive, equitable and regenerative economy. Since its inception, Bōde has created 400 real estate transactions representing more than $175 million of property. Home listings sell for 1.3 per cent more, while users can save almost 50 per cent on realtor commission. Between 2020 and 2021, the platform added more than 8,300 customers, representing 500 per cent growth.

Prior to Bōde, Price was part of the team that led the growth organization of the international fibre-optics company Axia FibreNet to $1.5 billion, while introducing Canada’s first true gigabit services to communities across Alberta. He was also a ground-floor investor in local startup success story Symend, and continues to serve as an advisor to co-founder and CEO Hanif Joshaghani.

“Success is really about relationships,” Price says. “Making the world a better place is a big pursuit, but it really is about who you surround yourself with and what relationships you have with other people.”

Thank Yous
“My parents Art and Debra, my fiancée Holly, and numerous loved ones who have been incredibly generous with their time and encouragement in my life and career.”